The evolution of marketplaces

While the initial surge of tech activity in MENA may have been largely targeted at e-commerce and digitizing purchasing, a strong undercurrent drove significant change in related industries such as manufacturing and logistics, setting the stage for multiple further opportunities across retail.

Launched in 2020, Homzmart is an online furniture marketplace connecting consumers with manufacturers and sellers. The company found itself in a unique position since launch and throughout the pandemic, and navigated its way through growth of 30x in sales. Homzmart, one of the fastest growing companies we’ve seen, is helmed by Mahmoud Ibrahim and Ibrahim Mohamed – a new generation of seasoned founders who have previously played key roles in Daraz and Jumia.

In this episode of our podcast, Sarah Abu Risheh and Homzmart founder Mahmoud Ibrahim discuss the main drivers behind marketplaces, where the furniture industry is heading, and how the founder saw the space change.

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